Advanced Digital Marketing & Analytics
This course builds on foundational digital marketing knowledge, equipping students with advanced skills to develop, evaluate, and optimize strategic marketing initiatives in a data-driven world. Designed for professionals ready to take their marketing expertise to the next level, Advanced Digital Marketing & Analytics focuses on the integration of performance metrics, market trend analysis, stakeholder communication and the responsible use of artificial intelligence in digital marketing.
Through a combination of real-world case studies, practical applications and industry-relevant tools, students will refine digital marketing strategies and learn to effectively interpret and communicate complex data insights to diverse audiences, including sales and marketing teams. A strong emphasis is placed on aligning marketing tactics with organizational goals, understanding customer personas and lifetime value, and ensuring ethical accountability in today鈥檚 AI-powered marketing landscape.
What You鈥檒l Learn:
- By the end of this course, you will be able to:Evaluate and optimize digital marketing strategies using key performance indicators (KPIs) and analytics
- Identify and analyze market communication trends specific to your industry
- Translate complex marketing data into actionable insights for key stakeholders
- Responsibly integrate artificial intelligence into marketing strategies, with attention to privacy and ethical considerations.
Topics Covered Include:
- Sales & Marketing Funnels
- Funnel Performance and Optimization
- Customer Personas and Lifetime Value
- Digital Brand Mangement
- Artificial Intelligence in Digital Marketing
- Accountability, Privacy and Ethics in Data Use
This course is ideal for marketing professionals, business leaders and strategists seeking to elevate their digital marketing capabilities with a forward-looking, analytics-driven approach.
听
听This course requires a textbook at an additional cost. Students may order through the .
Compare Enrollment Options:
- Complete Principles and Practice concurrently in 6 weeks
- Unlock access to Career Management services, including one 60-minute personalized advising session
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals during the course
- Earn a digital badge
- Complete Principles and Practice sequentially in 12 weeks
- Unlock access to Career Management services,听including one 60-minute personalized advising session
- 6 weeks of asynchronous coursework and assessments followed by 6 weeks of live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals in the course
- Earn a digital badge
- Complete Principles microcourse in 6 weeks
- 100% asynchronous
- Maximum flexibility with no live class sessions
- Faculty support and feedback throughout course
- 6.25 hours of work estimated per week
Advanced Digital Marketing is a part of the Digital Marketing Certificate. Students must have first completed Digital Marketing Fundamentals before enrolling.
FAST TRACK
Next Start May 26 | Live Session Tuesdays 7pm EST
$1,885.50 | 6 weeks | 12.5 hours per week
Price Reflects 10% Savings
FLEX TRACK
$1,885.50 | 12 weeks | 6.25 hours per week
Price Reflects 10% Savings
PRINCIPLES
$800 | 6 weeks | 6.25 hours per week
GET IN TOUCH
Our enrollment counselors are happy to answer any questions you have about our certificate programs.
Call 610-519-7655
Learn more about financing your professional education and the professional education enrollment terms and conditions.