DIGITAL MARKETING FUNDAMENTALS
In today鈥檚 fast-paced digital landscape, success requires more than just a great product or service鈥攊t demands a data-driven, strategic and well-executed marketing plan. This course provides a comprehensive introduction to digital marketing fundamentals, guiding students through developing and executing a high-impact marketing campaign.
Students will begin by exploring product ideation and market research, gaining the skills to analyze competitors, identify opportunities and craft compelling brand messaging that resonates with the target audience. From there, students will learn how to create and implement multi-channel marketing strategies, leveraging key digital platforms such as search engine marketing (SEM), social media marketing (SMM), email marketing and customer relationship management (CRM) to drive engagement and conversions.
This course also provides hands-on experience with paid advertising (PPC), search engine optimization (SEO), content marketing and data-driven decision-making, ensuring students can optimize marketing budgets and maximize return on investment (ROI). Additionally, students will explore emerging trends in digital marketing and e-commerce, staying ahead of industry shifts in AI-powered marketing, personalization and automation.
What You鈥檒l Learn:
- Understand and apply core digital marketing concepts and strategies
- Utilize industry-standard tools to create, execute and optimize digital marketing campaigns
- Develop a comprehensive marketing plan that integrates SEO, PPC, social media and email marketing
- Analyze data and key performance indicators (KPIs) to measure and improve marketing effectiveness
- Stay ahead of digital trends in e-commerce, automation and AI-driven marketing
This course is ideal for marketing professionals, entrepreneurs, small business owners, and career changers looking to build a strong foundation in digital marketing strategy and execution.
聽This course requires a textbook at an additional cost. Students may order through the .
Compare Enrollment Options
- Complete Principles and Practice concurrently in 6 weeks
- Unlock access to Career Management services, including one 60-minute personalized advising session
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals during the course
- Earn a digital badge
- Complete Principles and Practice sequentially in 12 weeks
- Unlock access to Career Management services,聽including one 60-minute personalized advising session
- 6 weeks of asynchronous coursework and assessments followed by 6 weeks of live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals in the course
- Earn a digital badge
- Complete Principles microcourse in 6 weeks
- 100% asynchronous
- Maximum flexibility with no live class sessions
- Faculty support and feedback throughout course
- 6.25 hours of work estimated per week
FAST TRACK
Next Start May 26聽| Live Session Wednesdays 8pm EST
$1,885.50 | 6 weeks | 12.5 hours per week
Price Reflects 10% Savings
FLEX TRACK
Next Start April 28
$1,885.50 | 12 weeks | 6.25 hours per week
Price Reflects 10% Savings
PRINCIPLES
Next Start April 28
$800 | 6 weeks | 6.25 hours per week
Digital Marketing Fundamentals is a part of the Digital Marketing Certificate program.
GET IN TOUCH
Our enrollment counselors are happy to answer any questions you have about our certificate programs.
Call 610-519-7655
Learn more about financing your professional education and the professional education enrollment terms and conditions.